About

The Rise of the PHX is my home on the web, an area to rant and rave about Web 2.0, The New Web, the social web. What ever name it is marketed with in this moment the technologies and people powering it are making a huge impact on the human race. My name is Gregg Turnbull and I am a web developer/designer at the Biodesign Institute at Arizona State University. This blog is so labeled because I believe there is a lot happening here in the desert to take note of. We are the largest campus now in the country, and I work at one of the premier research facilities in the world.

My goal is to develop, design, brand, and market innovative online experiences and tools. I wish to utilize technology to its fullest, allowing business goals to leap from design to reality, while at the end of the day leaving the world a better place.
At the moment I am embracing web standards, css, xhtml, flash, php, ruby_on_rails, web 2.0, branding, visual design, and a partriage in a pear tree.

I don’t plan for this site to take on a serious note with every post. I am a sucker for cool web 2.0 sites just like the next guy. I do want to have this to act as my chronicle, my interface to you and those who come after you.